Analysis on electronic data imaging
Analysis on electronic data imagingINTRODUCTION
DigiFile has been serving the Houston community since 1992. Originally a litigation support company, they evolved into a total solution service organization for electronic document management. They offer conversion services, both at their production facility and on-site, as well as open architecture data management solutions. While initially servicing the legal industry they have ventured into other markets through associations developed through existing clients. Ownership is looking to pursue the development of these markets, but is unsure on how to segment such unlimited potential into viable and manageable market segments. From initial exploratory research using primarily secondary resources we have developed the following overall market analysis:
Digital Imaging Conversion Services
Much to the dismay of many in the business world, the arrival of the "paperless office" has been slow coming. Even though the technology exists to almost eliminate paper documents, many businesses have never heard about it. This technology is collectively known as Document Imaging. Imaging has evolved out of the necessity for businesses to manage the ever-increasing amounts of information(Porter- Roth Associates, 1996). The following statistics are evidence of the massive amounts of paper that exist in American business today:
Over three trillion documents are currently stored in corporate offices in the U.S. alone and 95 percent of those are in paper from.
One billion pages are generated a day in the United States.
A typical executive stores the equivalent of five filing cabinets of paper.
This same executive also spends more than 150 hours a year searching for misplaced documents.
The average missing file cost $120.00 in lost productivity.
80 percent of business documents are generated by computers and 60 percent of that is keyed right back into another computer-based system.
Only seven percent of the most crucial information used to run organizations is stored on-line(Smith, 1999, p. 74).
The research objective of this proposal will focus on determining what markets contain the highest percentage of companies that are addressing electronic document management in the next three years, broken down annually. The demographics of these organizations can then be analyzed to profile the most ideal candidates for DigiFile's services in the greater Houston area.
To achieve this objective we will conduct a survey utilizing the Houston
Business Journal Top 100 lists published in 1999 as our sample base. The sampling method chosen for our research proposal is the quota sampling technique which is a form of non-probability sampling. Quota sampling is used for its equitable representation of only the pertinent sampling characteristics required by those conducting the research. Statistical data will be offered in support of quota sampling, once our proposal is approved. Advantages of using this type of research are the speed of data collection, lower costs, and convenience(Weathers, 1999).
The initial steps in conducting a survey will require a pilot study. Upon approval of the survey we will use the...
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