Electronic Banking
Electronic BankingA new study reveals that consumers are a lot more bullish about online banking services than previously thought, and that banks need to rethink how they go about segmenting customers and defining their value propositions.
Online banking could grow by as much as 50% during the next year, according to the study, Competing on Supply, Winning on Demand. Recapturing Share of Consumer Financial Services, conducted by Bank Administration Institute (BAI) and The Cambridge Group. Twenty-four percent of survey participants conducted online financial transactions in the last 12 months. Fifty-two percent are online but are not conducting financial transactions, and 24% are offline. However, over the next 12 months, 18% of respondents from these latter segments intend to transact financial services online.
Other key findings are: 59% of consumers surveyed are interested in some form of online account aggregation. Aggregation solutions facilitated by screen scraping drew interest from 23%, while OFX (Open Financial Exchange) solutions were of interest to 34%. The most sought after aggregation deliverable was a single electronic statement (53%).
76% of consumers surveyed are interested in receiving financial education, advice and planning. Thirty-eight percent are willing to pay for it on a one-time basis, while 34% are willing to pay for it on an ongoing basis.
990% of survey respondents are interested in the idea of one-stop shopping for financial...
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