Marketing and Total Quality in Restaraunts
Marketing and Total Quality in RestarauntsMarketing And TQM in Restaraunts
The amount of marketing that acctualy goes into a resaurant is more than many people reolize. Everything you see and everything you hear contriutes to their marketing. They are presenting to you their ways of business through the way you view them. Resaurants are trying to sell you their pruducts witch are:
· Their service
· Their food
· Their atmousphere A)Clean
B)Friendly
C)Enjoyable
all of these factors go into your perceptiopn of them.
How you enjoy your stay aat a restaraunt and how good the food is and how easy it is to get to, and how affordable the food is, and how fast you get your food, all of these things will show you how a restaraunt is ran. The market for food is somewer around 2/5 of what people go out to spend their money on. Knowing that is what makes so many people want to go out and open their own restaraunt. Successfull Restaraunts are operated so that the money that comes in to the establishment is going back into the organization to help the profits grow, and to expand marketing.
When an establishment is trying to expand they look at their market and try to speculate if their food sales will fit into the consumers market for that area. For example a steakhouse would not want to go open a business in a town that was primarily vegetarian. The ideal restaraunt would have all types of food available at a low cost, and could have a huge menu and cooks that could cook those items fast and efficiently.
Location, Location, Location is the key to a Restaraunt, we have all herd that at one time or another however the service matches that key. When you have a server that will get you your items as fast as possible and has a great personality, you will come back to that location to see that kind of friendly service. The type of service a restaraunt carries usually defines what they are all about. For example if you server is not on top of thing and is not trying to keep you happy and show you the kind of service that makes you want to come back then that usually speaks for the company.
As a restaraunt...
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