Proctor and Gamble
Proctor and GambleCompany History
William Proctor and James Gamble created Proctor and Gamble in 1873. William Proctor introduce him self to Cincinnati as a candlemaker, while his counterpart apprenticed himself to a soapmaker. They met by chance when they married sisters and fittingly they initiated a partnership of candlemaking and soapmakeing. A partnership then originated on October 13, 1837. In 1850 Moons and Stars became the unofficial trademark. In 1862, Proctor and Gamble profited by making candles for the Union soldiers, keeping the company afloat through good publicity. James Norris Gamble, the son of James Gamble, created Ivory in 1879. By 1980, Proctor and Gamble was a successful partnership. Producing over thirty types of soap. Excellent advertisement caused the need for more plants to be open, such as Ivorydale. With the creation of new plants, so the creation of new and improved ideas. Products such as: ‘Ivory-Flakes’-a soap for washing cloths and dishes, ‘Chipso’- the first soap for washing machines, ‘Dreft’- the first synthetic detergent for households, and ‘Crisco’- the all-vegetable shorting that changed cooking forever. The company had grown from $7,192.94 the original investment by Proctor and Gamble, to over $350 million in 1945. 53 years after the formation of the successful partnership, P&G was incorporated to gain financial capital for an expansion. The expansion carried with it the creation of Tide. Tide overtook the market and by 1959 was the leading detergent in the country. P&G did not stop with Ivory and Tide, the company produced the first toothpaste with a ‘dentist approval’, Crest. Crest skyrocket soon after the company merged with Duncan Hines cake mixes and the inauguration of consumer paper products. 1960, the same year of the Crest take-off. P&G brought into existence Downy. Just a year after that Pampers entered the test market in Peoria, Illinois. Coffee was the nest market to enter, with an acquisition of Folgers in 1963. Almost 10 years went by before chemist attached to the company learned how to make a nonwoven sheet to soften clothes. Bounce followed its predecessor’s footsteps and became the second largest seller, only second to Downy. The first pharmaceutical product was created in 1978, entitled Didronel. One hundred and forty-three years after birth P&G had grown into a massive company with sales over ten billion dollars. A merger with Norwich Eaton Pharmaceuticals, 1982, brought about a new phase in P&G’s prescription and over-the-counter health care products. Innovative thinking created the superior feminine protection product, Always/Whisper, which was the leader in selling by 1985. Another merger, to Richardson-Vicks, once again provided the opportunity to substantially increase its over-the-counter and personal health care marketing 1985. Entering cosmetics in 1989, the company overtook the market with Cover Girl, Noxzema, and Clarion. This step followed by the 1991 acquisition of Max Factor and Betrix. “Over the years, P&G innovations have helped Tide remain a category leader and P&G’s single largest brand. Today, Procter & Gamble...
To view the complete essay, you be registered.